Wednesday, August 27, 2025

Cracker Barrel Restaurant Returns to Old Logo, Yet DEI Program Allegedly Still Silently Lingers in the Background

Title: Cracker Barrel stock turns higher as Trump weighs in on logo furor

Article Snip: "...To distance the company from its rustic identity and appeal to a wider demographic, Cracker Barrel (NASDAQ:CBRL) embarked on a rebranding campaign, eliminating “old country store” and redesigning its logo to a more streamlined aesthetic that was roundly criticized by loyal customers...The idea was to celebrate the diversity of all our guests with a logo that represented our continued passion for pleasing people of all races, colors, and genders ..."

Reference: seekingalpha.com

More Reading: Uncle Herschel is back — but Cracker Barrel still has bigger problems to fix






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